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What is a Private Proxy? [Quick Guide 2024]

Lukas Motiejunas

2023-01-014 min read

Like any other proxy type, a private one acts as an intermediary between you and the web server you’re requesting. However, there’s a special perk about them,  making them a more wholesome solution in terms of privacy and security online. The only way to stay anonymous is knowing how to hide IP addresses, and this is where private proxies come in handy.

When it comes to proxies, there are various proxy server providers and different types of proxies one can look into:

Exclusivity is one of the factors that define their quality and, usually, the price. That’s why most proxy providers offer private, shared, and semi-dedicated proxy lists. In this article, we’re taking a closer look at private ones.

What is a private proxy?

A private proxy IP, also known as a personal proxy server, refers to a proxy type used only by one user at a given time. It’s not shared with anyone else, so you have full control over how and when this proxy is used.

A private proxy carries an exclusive IP address allocated to one single user. Since the IP address belongs to one person only, there’s no need to be cautious about other proxy users performing activities that might lead to IP blocking by specific websites, thus preventing you from accessing the same websites. Owning a proxy privately gives an increased level of anonymity and control over your proxy, but it also comes with higher prices compared to shared proxies.

Private proxies for personal and business needs

Private proxies are also widely used for business purposes. While personal use cases usually involve increasing anonymity by setting up your Chrome browser to use a proxy, business uses are more sophisticated.

Ad verification

For example, ad verification companies use private proxies to check advertisers’ landing pages anonymously. This way, they ensure that their clients’ ads are displayed properly and for the right audience.

Travel fares

Similarly, travel fare aggregators rely on private proxies in their day-to-day data gathering tasks. For travel fare aggregators, proxies enable automated data collection from flight company websites, online travel agencies, and other sources without IP blocks or bans.

Other use cases

Private proxies are also used to get pricing data (e.g., for MAP monitoring), buy limited edition products, and many other purposes. Of course, performing these tasks with the use of proxies requires users to understand the differences between residential and datacenter proxies. Private residential proxies are better when imitating an average internet user is important, while datacenter proxies are better when high internet connection speeds are required.

Private residential and datacenter proxies

Proxies differ not only by their exclusivity but also by their origin. Based on this parameter, we can point out residential and datacenter proxies. Both of these types can also be shared or private proxies.

Residential IP addresses are affiliated with Internet Service Providers (ISPs). These proxies are hosted on real, physical machines and provide exclusive proxy IPs, making it easier to imitate a real user’s online behavior. These private IPs are the best choice for ad verification, pricing data gathering, and many other online business activities. To learn more, check out this Residential Proxy risk article.

What is a residential proxy?

A residential proxy is a dedicated IP address provided by an Internet Service Provider to a homeowner, who, in turn, gives their consent to participate in the proxy network and gets rewarded for this. It’s a prerequisite for any proxy provider striving for an ethical proxy acquisition approach.

Datacenter proxies, on the other hand, originate from hosting services. One server can host large amounts of proxies without compromising connection speeds. These private IPs are perfect when traffic-intensive activities, such as email protection or market research, are being performed.

What is a datacenter proxy?

A datacenter proxy is a virtual IP address hosted by a server. These dedicated IP addresses are generally provided by businesses instead of Internet Service Providers.

Dedicated datacenter proxies have a drawback – they all come from the same subnet. Destination servers can see that a large amount of similar dedicated IPs are using their services which might trigger anti-bot detection algorithms.

Understanding the differences between datacenter and residential proxies is incredibly important whenever a decision to buy a private proxies is being made. We have outlined these differences in greater detail in our blog post, where we compare datacenter and residential proxies.

The advantages of using a private proxy

Private & secure

  • The main benefit of private proxy servers is that, well, they are, in fact, private. If you buy private proxies, no one else can have access to them.

  • By using private proxies, you’ll face little to no risk of having your personal information compromised, which gives you a higher level of security.

  • Private proxies will always show up as IP addresses different from your usual ones.Residential private proxies will provide an additional layer of privacy as it will seem like a regular internet user is browsing the Internet.

Multiple locations

  • Usually, private proxy providers offer IP addresses from various locations. This enables you to access content that may otherwise be unavailable in your location. For example, use a Germany proxy to access content in Germany or Brazil proxy to browse the web as if you were in Brazil.

  • This can come in handy for multiple occasions. For instance, if your target website uses geo-blocks or if you want to get localized SERP data.

Extremely fast

  • Private proxies won’t negatively affect your browsing speed. They are assigned to one user, so there’s little chance of bandwidth overload.

  • Private proxies are also more reliable than shared ones and, in most cases, have unlimited bandwidth.

  • If a datacenter private IP proxy is chosen, the internet speeds will be extremely high as servers generally have an enviable internet connection plan.

Wrapping up

Despite being generally more expensive, private proxies come with many benefits. Using private proxies proved to be the most reliable option for many of our clients. If you want to find out how proxies can boost your business, learn the differences between IPV4 vs. IPV6, or discover other useful tools for data acquisition, such as our Web Scraper API, check out more articles in our blog!

Frequently Asked Questions

How do I use a private proxy?

A private proxy can be used for a variety of purposes, including ad verification, travel fare aggregation, MAP monitoring, and more.

What is the difference between a private and dedicated IP proxy?

Private and dedicated proxies are basically the same thing, referring to a proxy server that a single user exclusively uses.

Do I need a private or shared proxy?

The answer depends on your budget and the nature of tasks that you intend to perform online with the help of proxies. Dedicated private proxies offer higher anonymity and lower IP blocking rates. However, they come at a higher cost. Shared proxies are normally cheaper but more likely to be banned from your targets.

Are private mobile proxies worth it?

Private mobile proxies can be inefficient due to the fact that mobile connection type is more vulnerable, meaning the source can go offline at any given time. This is why proxy providers usually sell shared mobile proxies, where users can access the mobile proxy pool. In this case, mobile proxies are constantly rotating, and this guarantees a high uptime.

About the author

Lukas Motiejunas

Lead Account Manager

Lukas Motiejunas is a Lead Account Manager at Oxylabs, and he places a strong personal interest in the market research field. Mainly, in the merge of business sector and digital tools utilization to distinguish the most effective practices to carry out automated market research operations. So if you have any questions relating to market research, he’s your guy to answer them. Lukas believes that he has a hidden talent to be a great chef, although rumor has it, he uses the smoke alarm as a timer.

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I’m interested


  • What is a private proxy?

  • Private proxies for personal and business needs

  • Private residential and datacenter proxies

  • The advantages of using a private proxy

  • Wrapping up

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